حل واجب وتلخيص أختبارات وشروح DD202A TMA | الجامعة العربية المفتوحة | الكويت WhatsApp وإتصال 94456116 - رويال كلاس
Arab Open University
DD202A
Tutor Marked Assignment
Cut-off Date: 5 December, 2016
Mobile phone markets in the Arab States
The mobile phone market is a good example of how to explain some basic concepts of supply and demand. The good news for users is that over the next five or ten years, the price of mobile phones is forecast to fall. This is primarily due to some factors affecting the demand and others affecting the supply. Mobile marketing in the Middle East is starting to see the initial stages of huge growth in the online advertising industry. With many Arabs having their first experience with the Internet on their smart phones, mobile advertising will be one of the best ways to reach a wide Arab audience over the coming years.
According to Google’s Our Mobile Planet, smart phone penetration in Saudi Arabia is 60% of the population. The United Arab Emirates has a smart phone penetration of 61%. 39% of those that own smart phones in the UAE have used them to make a purchase online. On average 70% of smart phone users in these countries said that they noticed ads at least some of the time they were using their phone. With such large adoption numbers that are growing every day, it is clear that Arabic mobile advertising is and will be a great source of online business. Despite this fact, few companies are effectively marketing on mobile phones in the Middle East. Consequently, there are some large opportunities in this market just waiting to be taken advantage of.
Yes, that’s correct Arabs who couldn’t afford a traditional PC or laptop computer are now having some of their first experiences with a smart phone. Why is this? Smart phones are becoming more and more affordable and in many ways are seen as a status symbol one cannot live without in the Arab world.
Arab Open University
DD202A
Tutor Marked Assignment
Cut-off Date: 5 December, 2016
Mobile phone markets in the Arab States
The mobile phone market is a good example of how to explain some basic concepts of supply and demand. The good news for users is that over the next five or ten years, the price of mobile phones is forecast to fall. This is primarily due to some factors affecting the demand and others affecting the supply. Mobile marketing in the Middle East is starting to see the initial stages of huge growth in the online advertising industry. With many Arabs having their first experience with the Internet on their smart phones, mobile advertising will be one of the best ways to reach a wide Arab audience over the coming years.
According to Google’s Our Mobile Planet, smart phone penetration in Saudi Arabia is 60% of the population. The United Arab Emirates has a smart phone penetration of 61%. 39% of those that own smart phones in the UAE have used them to make a purchase online. On average 70% of smart phone users in these countries said that they noticed ads at least some of the time they were using their phone. With such large adoption numbers that are growing every day, it is clear that Arabic mobile advertising is and will be a great source of online business. Despite this fact, few companies are effectively marketing on mobile phones in the Middle East. Consequently, there are some large opportunities in this market just waiting to be taken advantage of.
Yes, that’s correct Arabs who couldn’t afford a traditional PC or laptop computer are now having some of their first experiences with a smart phone. Why is this? Smart phones are becoming more and more affordable and in many ways are seen as a status symbol one cannot live without in the Arab world.
المصدر: منتديات كويتيات النسائية - من قسم: جامعات ومعاهد وكليات ودراسة في الخارج
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